As a marketing executive and entrepreneur with an exceptional track record leading teams and building successful businesses, Larry provides the leadership and guidance to help companies focus and maximize the value of their brand and their business.
He is well known for developing powerful marketing ideas and strategies and new business development initiatives that build sustainable, leading brands that drive revenue, growth and shareholder value. Brands that are focused, deliver a unique value proposition, own something special in the customer’s mind, dominate a product category, emotionally connect to enhance customer loyalty, improve performance and increase business value.
Larry has introduced and positioned over 25 products for a variety of companies in the consumer goods and services, healthcare, technology, and professional and business services sectors. These organizations have spanned start-ups, emerging growth businesses, and entrepreneurial ventures to the Fortune 500.
He establishes close, valued relationships and is considered as a strategic partner to a senior management team. Whether Larry is consulting a management team to launch a new product or facilitating his FreshLook™ Brand Leadership Retreat, he provides the leadership and inspiration to create and implement strategic marketing, positioning, brand development, communications, and business development programs to build leading brands that propel revenue, drive business growth, and enable an organization to compete more effectively in today’s ever-changing business landscape.