Larry is a sought-after strategic brand strategist. He is well known for developing powerful brand marketing ideas and strategies that build sustainable, leading brands that drive business growth. Brands that are focused, deliver a unique value proposition, own something special in the customer’s mind, dominate a product category, enhance brand equity, and drive performance and business value.

Larry has introduced and positioned over 50 products for a variety of companies in the consumer goods and services, technology, financial services and healthcare sectors, among others. These organizations have spanned entrepreneurial ventures to the Fortune 500.

He helps clients focus their business, define a point of difference to own something in the customer's mind, and dominate a market. After all, when you try to be all things to all people, you end up being nothing to many.

As a brand strategist, Larry works in partnership with his clients. He establishes close, valued relationships and is considered an extension of an organization’s management team. Whether consulting a team to drive brand success to a new level or facilitating his FreshLook™ Brand Leadership Retreat, Larry spearheads initiatives to focus and build a brand that offers a unique value proposition, emotionally connects to capture mindshare, delivers a remarkable customer experience, builds loyalty, inspires and motivates an internal team to ensure everyone lives the brand, creates a great business story and drives revenue and business performance to a new level of success.

Larry's is committed to improving the performance of your business. He will guide you to strengthen your organization's leadership credentials and drive success by being known as the #1 brand in your product category. His creative approach to brand marketing coupled with his passion to lead, energize, and mentor a team, results in exceeding expectations.

Larry focuses on key marketing and branding issues that impact business growth.