Click here to sign up for BrandBites.

Larry is a sought-after strategic brand strategist. He is well known for developing powerful brand marketing ideas and strategies that build sustainable, leading brands that drive business growth. Brands that are focused, deliver a unique value proposition, own something special in the customer’s mind, dominate a product category, enhance brand equity, and drive performance and business value.

Larry has introduced and positioned over 50 products for a variety of companies in the consumer goods and services, technology, financial services and healthcare sectors, among others. These organizations have spanned entrepreneurial ventures to the Fortune 500.

He helps clients focus their business, define a point of difference to own something in the customer's mind, and dominate a market. After all, when you try to be all things to all people, you end up being nothing to many.

As a brand strategist, Larry works in partnership with his clients. He establishes close, valued relationships and is considered an extension of an organization’s management team. Whether consulting a team to drive brand success to a new level or facilitating his FreshLook™ Brand Leadership Retreat, Larry spearheads initiatives to focus and build a brand that offers a unique value proposition, emotionally connects to capture mindshare, delivers a remarkable customer experience, builds loyalty, inspires and motivates an internal team to ensure everyone lives the brand, creates a great business story and drives revenue and business performance to a new level of success.

Larry's is committed to improving the performance of your business. He will guide you to strengthen your organization's leadership credentials and drive success by being known as the #1 brand in your product category. His creative approach to brand marketing coupled with his passion to lead, energize, and mentor a team, results in exceeding expectations.

Larry focuses on key marketing and branding issues that impact business growth.

Focusing the brand

Defining a point of difference

What word(s) do we want to own in the mind of the customer?
Owning a product category and dominating the market

Establishing leadership credentials

Delivering premium value -perceived as a brand, not a commodity

Expanding the brand or market

Developing a new brand name

Creating a new product category

Introducing a new product or re-positioning an existing one

Developing a cost-effective integrated communications program
Identifying the customer’s
“sweet spot”
Delivering on the brand's promise
Inspiring the team to take a creative look at the business
Making every touch point enhance brand image
Creating unique experiences
Emotional marketing - creating brand messages that are relevant and resonate
Defining the competition's position and how to outgun them
Creating relationship marketing initiatives to leverage success with other brands
Going to the front line -
"what's happening" on the street
Thinking outside-in versus inside-out to create a customer-centric culture
Developing a negative-problem tracking system to learn why people don’t buy
Internal branding-engage
every employee to be an ambassador for the brand
Nurturing and embracing a creative, enthusiastic and customer-centric culture
Discussing key issues and
trends that could impact business growth

To discuss consulting or speaking opportunities, please click here.




The length of Larry's assignments varies depending upon each client's needs. What doesn't vary are the break-through results he delivers and the trusted relationships he creates.
Copyright 2008 Gulko Brand Marketing. All rights reserved. Site Design - Mada Visions