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As a brand marketing strategist, Larry is well known for developing powerful ideas and strategies and business development initiatives that build sustainable, leading brands that drive business growth. Brands that are focused, offer a unique value proposition, own something special in the customer’s mind, unlock markets, dominate a product category, and drive performance and business value to new levels of success.

Larry has introduced and positioned over 50 products for a variety of companies in the consumer goods and services, technology, financial services and healthcare sectors, among others. These organizations have spanned entrepreneurial ventures to the Fortune 500.

As a brand strategist, Larry works in partnership with his clients. He establishes close, valued relationships and is considered an extension of an organization’s management team. Whether consulting a team to drive success to a new level or facilitating his FreshLook™ Brand Leadership Retreat, Larry spearheads initiatives that create brand engagement, build customer loyalty and impact revenue.

He has been invited to write numerous marketing feature/cover stories and articles for publications such as Marketing News, BrandWeek, Club Business International, Golf Business, Brand Strategies, Association Management, Golf Inc., Consumer Marketing, Modern Salon, Beverage World, Club & Resort Business, and Minnesota Banker.

Larry was president and a board member of the American Marketing Association, Boston. He sits on many boards and marketing councils including the Association of Corporate Growth, National Women's Business Center, The George Washington University, American Society of Association Executives, Francis Ouimet Foundation, International Health, Racquet & Sportsclub Association, and Professional Convention Management Association.

He helps organizations find a focus, own a word in the customer's mind, dominate a market, and build a stronger business. After all, when you try to be all things to all people, you usually end up being nothing to many.

 

 





Larry helps clients position their brand as an "aspiring brand", push the demand curve, strengthen their leadership credentials, and drive success by being known as the leading brand in their product category.

His creative approach to brand marketing coupled with his ability to inspire, energize, and mentor a team, results in exceeding expectations. Larry delivers premium value by sharing his marketing know-how to drive success in today's ever-changing competitive business landscape.

As a sought-after speaker, Larry's speeches – 7 Powerful Strategies to Focus and Build Your Brand, Dominate Your Product Category and Drive Business Performance, 7 Powerful Strategies To Build Your Brand and Inspire Your Team To “Live Your Brand”,  Brand Marketing Roundtable, Branding Forum, and BrandBites - receive rave reviews and enhance the tone of each client’s venue.

Larry inspires and motivates audiences to create a powerful marketing machine to build a unique brand. He shares his dynamic ideas to grow a business, create a powerful brand that drives revenue and market share.

Larry stimulates his audience to build a brand that delivers premium value, personal relevance, and earns its marketing stripes as the #1 brand in its product category. He demonstrates how to break through the "marketing clutter" to attract, retain and grow the most profitable customer relationships.

Larry shares his ideas.
Ideas that drive business value and success. His presentations are an insightful and enjoyable experience that encourages everyone to think out-of-the-box to deliver out-of-the-box results to achieve new levels of brand positioning success.

Prior to 2000, Larry was president of Gulko & Company, a strategic marketing and brand consultancy agency. Clients included Johnson & Johnson, Kodak, Fanny Farmer Candies, Polaroid, NEC, Agfa/Bayer, Siemens, Philips, International Paper, Kendall, Computer Associates, General Electric, Saga International Holidays (U.K.), EG&G, Avery Dennison, Jonas Software, MembersFirst, Scitex, The Gingerbread Construction Company, Poulain Chocolate (Paris), University of Massachusetts, California Olive Oil, Boston Scientific, Pantone, Pitino Italian Specialties, HotLocks, Chinatown, Salon Silhouettes, James River, and Private Quarters Club (founded by CEO of Jack Nicklaus Golf).

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